FSG has a “profit-first mentality,” but according to CEO Sam Kennedy, it is a company “designed to win championships” with the teams it owns.
John Henry and his allies have sought further investments in Liverpool since making a shocking statement in November, but are believed to want to remain a major shareholder in the club. .
FSG may have been somewhat divided since buying the club in 2010, but the Americans have ensured stability in Anfield’s outfit on and off the pitch.
“We are a platform company designed to win championships for the teams and clubs we own and operate,” Kennedy talks with Ted Sides on the Capital Allocators Private Equity Deals Podcast. Once said (quoted by the Liverpool Echo). “Because first and foremost, business flows and value creation flows from winning. Involved.
“We have a revenue-first mindset here, trying to generate as much revenue as possible from every source and reinvesting it in the products on the field and the venues we occupy.
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“While the Fenway Sports Group as a company has excellent revenue and growth and profitability, individual sports team assets have had ups and downs, breakeven and cash losses. It’s really a special type of investor, someone who really gets into that space and understands that space and understands where the value creation is coming from, rather than looking at EBITDA or cash flow quarter by quarter, earnings. We are actually building long-term stock value by investing in our products.
“We are looking at what moves the needle. Primarily it is the prime assets in the main markets that need to strengthen their earnings engines, and also the competitive engines on the field, pitch, ice or track. Yes, we are passionate about it.”
Liverpool Echo claim no offers have been submitted for the club from potential investors yet, but Liverpool are believed to be active in the transfer market in the summer.
With Borussia Dortmund star Jude Bellingham considered to be the club’s main transfer target at the moment, strengthening options in the middle of the park is a priority.
FSG have often been criticized for not supporting Jürgen Klopp financially enough in the transfer market, but the Reds are looking to make a vital signing to stay as competitive as possible during the season. It is believed to offer the Germans at least £200 million at the end of the near future on all fronts.
Liverpool came very close to achieving a glorious quad last season, but this season the team has struggled with consistency.
A top four finish is still very real, but a seventh European Cup win is undeniable. Even if in the round of 16 he faces 14-time champions Real Madrid.
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