MLS extends Adidas sponsorship deal for reported $830 million

Major League Soccer (MLS) and Adidas have announced an extension of their partnership and kit deal. The multi-year extension means the German sportswear brand will continue as a supplier to the league and its clubs. Adidas and MLS have worked together since the league’s introduction in 1996. This new contract will last until the 2030 campaign.

CNBC reports that the deal is Adidas’ largest investment in North American football. News outlets suggested the new deal would be worth around $830 million, an increase of $130 million compared to the terms of the previous partnership.

MLS Commissioner Don Garber did not deny the figure when asked about it in an interview with the press.

Both Adidas and MLS are thrilled to extend their partnership and contract

“We are delighted to extend our partnership with one of the world’s leading football brands, Adidas,” said Garber in a press release. “Adidas has been instrumental in promoting the popularity of his MLS and the sport of football in North America for generations. We look forward to working closely together.”

“We are extremely proud to extend our partnership with Major League Soccer,” said adidas CEO Björn Gulden. It’s great that football is an important part of our history and who we are at adidas.We are committed to helping the game grow and the United States, Canada and Mexico are We couldn’t be more excited as we get closer to hosting the 2026 World Cup.”

Gerber also confirms more MLS expansion teams

Along with appearing on CNBC to discuss the Adidas extension, Garber also revealed plans for the league’s future. increase. Gerber specifically listed Las Vegas and San Diego as top contenders for expansion teams. He even hinted that the league could exceed his 30 clubs in the near future.

The MLS is currently made up of 29 teams and the upcoming 2023 season is set to start on February 25th.

Photo: IMAGO / Icon Sportswire

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